About Us

Live it Up Charter is a destination adventure company designed to create one-of-a-kind experiences in California coastal waters. Our yachts will take you to see the unparalleled beauty of the California coastline in a way you and your guests will remember for a lifetime.

How it All Started

The Story of
Live it Up Charter

Michael Sullivan is a retired corporate executive turned licensed sea captain who started Live It Up Charter after years of cruising up and down the West Coast from San Diego to the San Juan Islands. On these trips, he and his captain John Curry were amazed at the natural beauty of the coastline including its rich assortment of sea life and the welcoming small and large ports along the West Coast that offered nightly entertainment.

It was on those trips that they began discussing the formation of a business that would make the best of these adventures available to people who didn’t have luxury yachts or the time to manage them and yearned for an affordable experience on the ocean beyond the beach.

Our Team

Meet the individuals behind Live it Up Charter.

Michael Sullivan
Owner & Captain
John Curry
Captain & Director of Operations
Craig Sinclair
Sales Manager & First Mate
Natalie McKee
Operations & Marketing Manager
Griselda Varela
Crew
Rhamy Kirdani
Crew
Jack Rollins
Crew
Journey

The Evolution of Live it Up Charter

Our Beginnings

Founded in 2010, Live it Up started with a vision to redefine charter experiences.

Key Milestones

In 2015, we expanded our fleet, enhancing our ability to serve diverse client needs.

Team Growth

Our dedicated team of captains and crew members has grown to over 50 passionate professionals.

Looking Ahead

We aim to innovate further, ensuring unforgettable journeys for our clients for years to come.